“I’ve looked into concrete pigments for coloring plaster a number of times in the past. The liquid ones you can get at home improvement stores for concrete or grout never seem to work- they either take days to fully dry, never dry at all, or leave the castings really brittle. The problem with dry pigments, though, is that most places seem to only sell in 25 or 50 lb. quantities. Direct Colors sells 4 oz. and 8 oz. samples for $10 and $15, respectively. I bought a 4oz packet of the reddish color for making bricks, and a little goes a long long way. The pigments are really strong, and they are completely inert (I called and asked before ordering) so they don’t inhibit the plaster from setting. Great product.”

“I stumbled upon Direct Colors randomly and I am so happy that I did. I started marking DIY Pinterest style concrete planters and decided to try and start a business making them. The quality of my work grew like crazy overnight with concrete pigment. I went to my first craft show this spring and got a wholesale order from one of the most sought after boutique shops while there. I do not think that would have happened without the dye. It allows me to create marbling and intense contract in my products that stands out from anything I’ve seen on the market. The customer service here is incredible. I had a lot of questions about the products that I was interested in and they spent a good amount of time on the phone making sure I got exactly what I needed.”